Tourism Fiji launches Fiji Happy campaign
18:17 Fri Mar 20, 2015
Taken from/By: Tourism Fiji
Report by: Jacqueline Speight
Tourism Fiji has launched a social media driven campaign by running an Instameet and a digital campaign to celebrate International Day of Happiness which is today.
A group of four world-class influential Instagrammers were sent to Fiji ‘the happiest place on earth’ to capture Fijian happiness, share it with the world and launch International Day of Happiness during a special dawn ceremony this morning.
Fiji is the ‘spark’ that has ignited the celebration of happiness, before spreading it across the globe through social media.
People are being encouraged to post an image of ‘what makes them happy’ to Instagram using the hashtag #fijihappy.
They can also visit the microsite and enter their details and image for a chance to win the grand prize of a trip to Fiji.
A video will also be produced to document International Happiness Day in Fiji and feature the Instameet, dawn ceremony and other celebrations.
All 193 United Nations member states adopted a resolution calling for happiness to be given greater priority and March 20th has been declared as the International Day of Happiness.
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