Introduction of the kava manual will boost its industry
13:54 Fri Mar 10, 2017
Taken from/By: FBC News
Report by: Savaira Tabua
The National Kava Standard and Fiji Kava Quality Manual were officially launched last night.
This is an effort to improve kava quality and grow exports.
While launching the manual, Acting Minister for Agriculture Osea Naiqamu says the manual has been launched at the right time given the renewed interest of markets for kava in Europe and the United States.
“We must explore every opportunity to protect and promote Fiji kava as an authentic high quality Fijian products when competition in the international markets.”
Naiqamu says kava producing countries in the Pacific including Fiji struggled in the aftermath of a kava ban imposed by Germany in 2012.
He adds that the ban was later lifted in 2014 and while Fiji’s kava earnings have gradually increased, recovery has been relatively slow.
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