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Fiji News

Niche market the way for Pacific: SPTO

05:41 Wed Nov 15, 2017


Taken from/By: SPTO
Report by: Rachael Nath

The increase in visitor arrivals to the Pacific Islands has been manageable due to its targeted market.

South Pacific Tourism Organization, Chief Executive, Christopher Cocker says the Pacific caters particularly for a niche market.

“We also have to be very careful as who we select as our tourist, that is why for the rest of the Pacific – it is safe and better to look as niche tourism because we can’t compete in mass tourism like what is happening in Hawaii and Indonesia.”

Cocker says other Pacific Island countries like Cook Islands is also roping in big visitor arrivals.



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