Tourism Fiji reveals new brand identity
Report by: Christopher Chand
Tourism Fiji has today revealed its new brand identity ’ Fiji – Where happiness finds you’.
This replaces the old ‘Fiji Me’ slogan which was being used in the past.
The brand identity was among five other key announcements made on its new global advertising campaign, new website, social media partners, public relations companies and the Matai Program.Minister for Tourism Aiyaz Sayed-Khaiyum says the new slogan will capture the unique spirit and essence of Fiji and its people. He says it identifies why Fiji stands apart from other destinations in the region. Tourism Fiji also announced New Zealand agency ColensoBBDO as its new global advertising campaigner.
Sparks also of New Zealand will develop Tourism Fiji’s new website.
Sydney based Circul8 has been appointed its new social media company, and three public relations teams in Australia (Vereve Communicaytions), New Zealand (Mango) and America (Orgilvy).
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